Ethical Boutiques in London

The best spots in London for ethical fashion, accessories, homewares and gifts.


Location: Soho

Last November, Bottletop opened in Regent’s Street. The first if its kind, Bottletop set out to do something a little different, hiring robots to create the store using upcycled plastic collected from India.

Could retail be reinvented sustainably?

Common Clapham

Location: Clapham

Common Clapham is an eco-lifestyle shop and cafe. With the aim of making sustainable living more accessible and stylish, the store promotes the latest sustainable product innovations alongside a seasonal cafe and zero waste station.

Photo credit: Common Clapham

Content Beauty/ Wellbeing

Location: Marylebone

Content Beauty/ Wellbeing is a boutique organic skincare store, offering a fantastic selection of natural beauty brands from around the world. Located in Marylebone, it’s like a little treasure trove inside and well worth a visit. They even offer organic facials!

The Good Place

Location: Chelsea

One of my favourite spots in London is The Good Place. Founded by Leona Mani, who runs the shop together with Georgie, The Good Place is full of whimsical charm and gorgeous ethical finds.

Ethical Boutiques & Stores

The Keep Boutique

Location: Brixton

With its curated selection of ethical fashion for both men and women, The Keep Boutique in Brixton Village is undoubtedly a great place to find the best brands in sustainable fashion.

Photo credit: The Keep

Wolf and Badger

Location: Kings Cross

A curated marketplace for independent and ethical brands at Coal Drops Yard, Kings Cross. Find a selection of fashion, homeware and beauty, stationery, magazines, flowers and more.

69b Boutique

Location: Hackney

You can find 69b on Broadway Market, one of my favourite places in London.  The boutique was established in 2011 and was the city’s first store dedicated to a better fashion industry. A must-go for your sustainable capsule wardrobe fixes.

69b Boutique

Please get in touch if you know of any other ethical boutiques in London!