Ethical Boutiques in London

The best spots in London for ethical fashion, accessories, homewares and gifts.


Location: Soho

Last November, Bottletop opened in Regent’s Street. The first if its kind, Bottletop set out to do something a little different, hiring robots to create the store using upcycled plastic collected from India.

Could retail be reinvented sustainably?

Content Beauty/ Wellbeing

Location: Marylebone

Content Beauty/ Wellbeing is a boutique organic skincare store, offering a fantastic selection of natural beauty brands from around the world. Located in Marylebone, it’s like a little treasure trove inside and well worth a visit. They even offer organic facials!


Location: Hackney

Renowned for their women’s shorts, Henry thoughtfully make unique clothing designs in London and South India using 100% natural fabrics. Buy online or schedule an appointment to visit their London store.


Locations: Herne Hill and Westow Park

Lowie is a sustainable womenswear label in South London using sustainable fabrics and low-impact manufacturing techniques. I especially love that they offer free repairs for life on all Lowie garments!

Photo credit: Lowie

The Good Place

Location: Chelsea

One of my favourite spots in London is The Good Place. Founded by Leona Mani, who runs the shop together with Georgie, The Good Place is full of whimsical charm and gorgeous ethical finds.

Ethical Boutiques & Stores

Wolf and Badger

Location: Kings Cross

A curated marketplace for independent and ethical brands at Coal Drops Yard, Kings Cross. Find a selection of fashion, homeware and beauty, stationery, magazines, flowers and more.

Photo credit: Wolf & Badger

69b Boutique

Location: Hackney

You can find 69b on Broadway Market, one of my favourite places in London.  The boutique was established in 2011 and was the city’s first store dedicated to a better fashion industry. A must-go for your sustainable capsule wardrobe fixes.

69b Boutique

Please get in touch if you know of any other ethical boutiques in London!