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Wonky Veg – What’s Not to Love?

The summer season brings with it all sorts of fruits and vegetables here in the UK and last weekend  I got to experience the excitement for myself during a trip back home to the Essex countryside. Having sewn a couple of seeds back in February I was overjoyed to find that the kale plants were coming along nicely together with some very funky looking carrots!

These carrots then really got me thinking about wonky veg and the unexpected role they’ve most recently played in sparking heated debates around food waste. In fact, in the UK alone 40% of everything grown goes to waste, simply because it doesn’t look right.

Luckily though, wonky veg has inspired a number of brands to address food waste with some truly inspiring and innovative ideas. I take a look at 7 of these amazing brands below, but please get in touch if you know of others!


SNACT sell deliciously sustainable snacks using wonky fruits that would otherwise go to waste. But food waste isn’t the only thing on their agenda – in 2016 the brand switched to compostable packaging to tackle plastic waste too. You can buy their delicious fruit bars and jerkies here.


Photo credit: SNACT

2. Oddbox

Oddbox have joined the #wonkyvegrevolution by delivering boxes of misshapen and surplus produce directly to your door. So far they’ve saved 151 tonnes fresh produce since their launch! You can buy their imperfectly perfect boxes here.


Photo credit: Oddbox

3. Dash Water

Alex and Jack are the masterminds behind Dash – a sparkling spring water infused with wonky fruit and vegetables. In 3 different flavours (Raspberry, Cucumber, Lemon) they’re a refreshingly delicious approach to food waste! You can buy their drinks here.

Dash Drinks

Photo credit: Dash Water

4.The Wonky Food Company

The Wonky Food Company believe in equal rights for all fruit and veg! Working closely with farmers, suppliers and retailers to collect imperfect produce, they pack tasty imperfection into each of their relishes. Launching online soon.


Photo credit: The Wonky Food Company

5. Get Wonky

Get Wonky make ethical drinks with the imperfect produce that farmers can’t sell anywhere else. Packaged in recycled glass bottles, they are also on a mission to reduce plastic waste! You can buy each of their 4 flavours online here.

Get Wonky

Photo credit: Get Wonky

6. ChicP

ChicP was founded on a passionate commitment to reduce food waste with the launch of their healthy hummus dips, made with surplus vegetables. Their instagram bio sums up the brand perfectly: making ugly beautiful. Shop the range here.


Photo credit: ChicP

7. Rubies in the Rubble

Rubies in the Rubble have created a range of award-winning relishes, chutneys and sauces. Inspired by family recipes, their products are made with vegetables that would otherwise go to waste. You can shop their condiments with a conscience here.


Photo credit: Rubies in the Rubble

Please note that I make a small commission on purchases generated by some of the links in this blog post.

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